When your company has a booth at a tradeshow, you are primed to have face-to-face conversations with people who are at least somewhat interested in what you are offering (or they probably would have just walked by, right?). Since this is your first touch-point with the new prospect, you probably won’t close the deal right off the bat, however you have definitely taken steps in the right direction. While you are engaged with the prospect, one of your objectives should be to get them to join your mailing list so you can launch your email marketing strategy later. Often times, this is very easy to obtain all you have to do is ask people for their business cards, which contain all their contact information. In that one step, you’ve achieved your objective. Full article.
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