While digital editions are a common format for producing show guides and show dailies, apps are becoming another popular platform for integrating dailies along with much more functionality. Penton Media's Custom Solutions group partnered with the Food Marketing Institute to build an app for FMI's annual event, FMI 2010, in May. The app, which essentially wraps a show program, show dailies, exhibit hall map and exhibitor directory into a smartphone interface, was offered free to the event's 10,000 attendees and downloaded 6,000 times. Full Article.Sunday, August 1, 2010
Trade Show Apps Extend Attendee Engagement
While digital editions are a common format for producing show guides and show dailies, apps are becoming another popular platform for integrating dailies along with much more functionality. Penton Media's Custom Solutions group partnered with the Food Marketing Institute to build an app for FMI's annual event, FMI 2010, in May. The app, which essentially wraps a show program, show dailies, exhibit hall map and exhibitor directory into a smartphone interface, was offered free to the event's 10,000 attendees and downloaded 6,000 times. Full Article.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment