Sunday, August 22, 2010

iPad is “Magic” for Tradeshow Floor Demonstrations

There is a reason Apple characterizes its iPad as a “magical” device: Physically interacting with interface elements heightens a user’s connection with the user interface, and creates a sense of immersion.

Tablet computers are a great tool for physically sharing information with someone in a way that they are immediately invested in the content that is being communicated. The small screen forces the listener and communicator to interact on a close, personal level, and the positioning of the two parties as they stand close, peering into the screen, evokes a sense of discovery. More.

No comments:

Post a Comment