“Tradeshows and ROO/ROI it is not that big a mystery.”

How do YOU measure the effectiveness of the tradeshows you exhibit at today?

Have you written a list of the established goals for each event and each booth staff worker?

What is the cost per lead for each of these shows?

Do you know the answers to these questions? – If not, how do you know you are exhibiting at the correct shows and receiving the proper the return on your investment? Full Article.