Exhibit clutter. It’s easy to define — an overabundance of products or visual elements that don’t allow or are too confusing for the audience to focus on an exhibit’s meaning. But dealing with clutter isn’t always easy.
“We’ve all been faced with 10 stakeholders who each want 25 percent of the booth for their products,” says MC2 Senior Designer Ethan Hostetler. And that can lead to massive amounts of clutter. “It’s important to find ways to work together towards the common goal — THE BRAND.”
What can you do if multiple people are clamoring for exhibit space? Basically, you have two options: Limit the number of products you’ll display or find a way to squeeze all the products into your exhibit without blurring your message. But before you decide which option to exercise, you have some prep work to do. Full Article.
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