Trade show exhibitors going “green” in a big way find benefits

Trade show experts says the benefits of going green in trade show exhibition go beyond environmental concerns, and can go directly to the bottom line. First, of course, is the “green” statement made to customers and potential buyers an exhibitor meets at a trade show; many buyers make purchasing decisions based on the ecological stance of vendors. In addition, using lighter-weight materials in booth construction can drastically reduce costs of shipping, a major expense for exhibitors. More.