Picking the Correct Show
Probably the most important decision that you will make prior to coming to China is what tradeshow you will attend while here. In China alone there are thousands of shows every year. There are hundreds of lists of shows on the Internet separated by country, industry and date. A nice searchable example for worldwide shows is Global Sources Tradeshow Center.
From the huge bi-annual fairs in Shanghai, Guangzhou and Hong Kong to smaller regional and industry specific fairs that are held all over the country, the options are almost endless. How to choose between so many? Base your decision on a few key factors. First what vendors are going to be showing at the fair; and second, who attends the fair (who is the target audience).
Which vendors will you be able to meet when you get there? This is the most important question because if you wind up at the wrong fair it doesn’t matter how well prepared you are. Going to the wrong show in your own country can cost you hundreds of dollars and a few days of wasted time. But going to the wrong show in China can cost you thousands of dollars and more than a week of wasted time. You need to be sure that the people you want to meet are exhibiting—manufacturers, factory reps, traders, distributors, professionals. Who are you looking for? Full Article.
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