From Exhibit City News:
Hello Class, it’s great to be back to share another lesson with you! Today we will be focusing on how to gain support and obtain approval for training activities that will help you and/or your teams improve results, and return on investment (ROI) for your tradeshow programs. As a general rule, there is no such thing as too much knowledge or too much training. There are plenty of options to choose from. One option is a custom program, delivered by a consultant such as myself. This type of program is designed specifically to address and improve a company’s specific sales and marketing goals via tradeshows. Another option is attending tradeshow industry events such as the EXHIBITOR Show and TS2. These shows offer a variety of general educational sessions focused on helping exhibitors improve tradeshow results.
However, obtaining approval for training is often overlooked or dismissed in many companies due to tight budgets, or simply being focused on current projects without thinking of how tradeshow training can directly impact and improve those efforts. This leaves it up to you to take the initiative of explaining to management the value such a program can deliver to the company’s bottom line. Just like anything else in the business world, there is a ROI to communicate to your decision makers. More.
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