Tuesday, November 16, 2010

The Relevance of Tradeshows in the Digital Age

Gone are the days of swag and stunts to get you into the booth. These days, booths are so small it really only takes two or three people to fill them. You used to walk through intriguingly lit mini-caverns with massive desks of lights and flying faders and music moving around like a poltergeist. Now booths are just a place to hang a flat screen running a power point presentation and for staff to hang out when they’re not refilling the brochure stand. Well, it’s not quite that bad—there was plenty of gear on display, which is different than saying plenty of gear on hand. Historically, one of the key differences between attending a tradeshow and reading tradeshow news is that when you attend you get to experience the gear. . More.

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