Tuesday, December 21, 2010

Basic Trade Show Exhibitor Guide to Effective Marketing

Trade shows are a useful tool to get your name out there in the industry, make contacts and sell your product. However, shows are not cheap, so before you start the trade show route you need to be very clear about what your goals are for attending shows. Here are some tips for effective marketing of your next event:

1. Compared to other marketing mediums, trade shows are expensive. You need to clearly set your goals. Without clear metrics and established goals, participating in a trade show is probably a waste of money.

2. Send out letters about your show. Direct mail is still the best way to inform a potential attendee that you’re exhibiting at a show.

3. Make use of the latest technologies available, including video, pictures, social media. Sending tweets from the floor shows you’re in touch, reaching out, and keeping non-visitors in the loop. Continue.

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