Tuesday, December 14, 2010

Trade Show Trends: 21 Occasionally Silly Predictions for 2011

You’re probably aware of the major trends about trade shows: More exhibitors measuring their ROI; doing more with less, perceived competition from virtual trade shows; the shift to fabric graphics and custom modular exhibits, more interactive technology in booths, yadda, yadda, yadda. Yeah, we know those big trends. But what other trends are happening that will affect the trade show world? Trends that are perhaps less obvious and hopefully less serious? The List, from Skyline Exhibits

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