Friday, February 11, 2011

Make Your Trade Show Booth More Memorable With Great Demos

Product demos are the most important element you can control in your exhibit to create more memorable exhibits.

Here’s why. The top two reasons for remembering exhibits, “Product Interest” and “Well-Known Company” are factors mostly dependent on what your company has done before the show and outside the exhibit hall. So, as the exhibit manager you can have less immediate effect on these two (although you can affect it long-term).

Continue reading, from Let's Talk Trade Shows

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