Tuesday, February 8, 2011


Responses to Drive Topics for 2011 Red Diamond Congress

Chicago, IL – February 8, 2011 - The Trade Show Exhibitors Association (TSEA) announces the launch of a new survey to measure what areas concern its members and the exhibit industry at large. TSEA, comprised of the world’s leading exhibit and event marketers—and show producers, exhibit builders, agencies, and other suppliers that have long supported them—has been openly collaborating to benefit the exhibit ecosystem as a whole. Involvement by TSEA Members and all face-to-face marketing professionals, representing small, mid-size and large businesses, is critical to accurately gauge the current points of distress.

The TSEA’s motto is: You Talk. TSEA listens. Together We Act. Some of the topics covered in this survey include: material handling; booth relocation; cost transparency/consistency; deadline dates; exhibitor appointed contractors; security; registration; convention housing; exhibitor advisory committees; and dedicated show hours. TSEA needs all members of the exhibition industry to talk so together we can all act together.

The inaugural 2010 TSEA Red Diamond Congress in Orlando, Fl. brought together many leading exhibit and event marketers in the industry to directly address key issues that included Labor Practices; Convention Housing Practices; and Third-Party Audits of Trade Show Attendance. The result: consensus on the issues; potential solutions; and a roadmap forward. To view the summary of the Congress White Paper, please visit: www.tsea.org/tsea_rdc2010.

Mark your calendars now for the expanded 2011 Red Diamond Congress, July 31-August 4, 2011, at the Peabody Hotel in Orlando, FL. It will drive even more discussions that will lead to sustainable change as additional industry stakeholders, such as general contractors and show producers, are included in the discussions. The event’s goal is to have a clear call to action and real solutions on the challenges we all are facing. The results of this new study will drive those discussions.

The Trade Show Exhibitors Association (TSEA) has commissioned Exhibit Surveys, Inc., an independent market research and consulting firm in Red Bank, NJ to conduct a survey of its members. The TSEA invites all interested parties to participate in this survey, available at: http://survey.exhibitsurveys.net/default.aspx?uid=31433 so we can shape a mutually beneficial trade show model.

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