A QR Code is a 2D Barcode
QR codes are an encoded barcode image resembling a square-like maze. Unlike a 1-dimensional UPC code, a 2-dimensional barcode stores data in both directions and can be scanned vertically or horizontally to be decoded.
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Organizations are competing with other conferences, shows and more measurable marketing mediums. A major shift in your sales approach and your organizational structure must occur if you want to seize this opportunity.
If you want to outperform competitors, consider these three significant sales strategies. Continue reading from Midcourse Corrections.
Ambiguity bothers a lot of people, especially business leaders, who feel success can only be achieve via strict strategies and well-thought out plans that lead to set conclusions. People who follow this philosophy are often thought of as leaders, people to look up to. Read more from Plus Point.
Although webinars and virtual online trade shows have become popular in recent years, and serve a marketing purpose, they are not replacements for face-to-face events, says Bill Sell, vice-president and general manager of CrossTech Media, a Boston company that owns and manages 20 business and professional conferences. "People have been doing in-person selling since the medieval village marketplace and it's never going to be wiped out."
There are about 2,200 trade shows and industry expos held in the U.S. annually, down about 25 percent in the past three to four years, Sell says, but new events have cropped up this year, discontinued shows are coming back, and attendance is expected to improve. "People are recognizing that there is no serendipity factor in webinars. You market to the audience you know and have invited; you can't expect to run into someone you don't know or find new opportunities at a virtual event," he says. Continue reading from Bloomberg BusinessWeek
America is suffering through a terrible addiction epidemic, the smartphone. Everywhere you look, people have their heads down, staring at the small screen or working the keyboard furiously. Couples ignore each other at dinner, people walk straight into fountains and you have an excuse not to make eye contact on elevators. They have become the adult pacifier. Information or interactions that formerly could wait for hours, can’t wait for seconds. Am I part of the epidemic, of course.
What I noticed last week in Orlando was the effect of the smartphone on a tradeshow. It could eventually lead to the demise of the tradeshow. Three reasons:
1) Your potential clients that are walking through the show, with you hoping to catch their eye? Too bad, they just walked right by, with their head down, looking at voicemails or a video of three Norwegian electricians doing cannonballs into a vat of chocolate pudding. I saw this many times, somehow resisting the urge to trip them (attendees, not electricians) Continue Reading
When is a virtual event program right for my business?
Glad you asked! Through our own experiences and our clients’ feedback, we’ve discovered that Virtual Events support four basic types of activities that almost every business needs.
Virtual Events supply businesses with a large amount of data for lead qualification.
Think of it this way. When you register for a virtual event, you’re providing “demographic data”. Name, company, title, location…that kind of stuff.
As you move throughout the environment, your actions are recorded, providing Activity Data: Where you went, how long you stayed, what you looked at and who you talked to.
And when you answer direct questions through polls and surveys, you’re providing “Sentiment Data”: What did you think of the presentation? How good was the speaker? Are you informed enough to make a decision? How soon before you’re going to be able to make a decision? etc.
Virtual events provide you with these three types of data and consolidate them into filtered results that give you a list of leads to hand off to your sales team. Pass them on and watch a line form at your door for leads that convert like wildfire. Continue reading from A Wider Net.
Each of us can think of countless example — where tremendous sweat, resources, and good faith have gone into some important endeavor, only to have it all foiled by neglecting that last little detail. The first 99% of effort gets destroyed by the lack of the last 1% of it. For example, I've seen more charity events than I can count at which expensive banners get produced but no one has thought about the last step — how they're going to be rigged. People think they'll figure it out when they get there. But 40 mile-an-hour winds require a little more thought than that. The work of a branding company, a graphic design firm, and a banner production company are all thwarted because the banner can't be hung.
We could chock it all up to the fact that accidents happen, but I think that does a disservice to accidents. The last 1% gets overlooked because of a lack of rigor in communication. We play fast and loose with language. Here are a few things we can do to prevent our efforts from being upended: Continue reading from the Harvard Business Review
