Trade Show Exhibitors Association: It's Time to Think Beyond the Tradeshow Booth

Monday, April 4, 2011

It's Time to Think Beyond the Tradeshow Booth

Summary: Tradeshow success is no longer defined by having the biggest booth or the best tchotchkes. If you look beyond traditional exhibit-hall formats, you can create an experience that will keep potential clients coming back for more. Full article from ASAE

No comments:

Post a Comment

Since 1966 the Trade Show Exhibitors Association has provided knowledge to marketing and management professionals who use face to face marketing to promote and sell their products, as well as to those who supply them with products and services. We provide you with: Education, Advocacy, Promotion, Communication, Service, and member only discounts on a variety of products and services. Our programs, services and publications are designed to help you gain the necessary edge in exhibiting success. TSEA is led by a Board of Directors comprised of your professional peers, so you can always be assured that we understand your needs. Our tradeshow knowledge will help enable you to get the best return on your investment when exhibiting.