When is a Virtual Event right for my business?

When is a virtual event program right for my business?

Glad you asked! Through our own experiences and our clients’ feedback, we’ve discovered that Virtual Events support four basic types of activities that almost every business needs.

Number One: Generate Leads.

Virtual Events supply businesses with a large amount of data for lead qualification.

Think of it this way. When you register for a virtual event, you’re providing “demographic data”. Name, company, title, location…that kind of stuff.

As you move throughout the environment, your actions are recorded, providing Activity Data: Where you went, how long you stayed, what you looked at and who you talked to.

And when you answer direct questions through polls and surveys, you’re providing “Sentiment Data”: What did you think of the presentation? How good was the speaker? Are you informed enough to make a decision? How soon before you’re going to be able to make a decision? etc.

Virtual events provide you with these three types of data and consolidate them into filtered results that give you a list of leads to hand off to your sales team. Pass them on and watch a line form at your door for leads that convert like wildfire. Continue reading from A Wider Net.