Largest Event Professionals Gathering in California Makes Move to Reduce Exhibitor Costs
Los Angeles—March 31, 2009—David Adler, C.E.O. and founder of BizBash, the trade media for the event and meeting industry, announced today that his company has struck a two-city deal with Merchandise Mart Properties Inc. to host BizBash’s one-day Los Angeles trade show at the Los Angeles Merchandise Mart on June 11, 2009, and its one-day Chicago show at the Chicago Merchandise Mart on August 20, 2009. The L.A. show was previously held at the Los Angeles Convention Center.
According to Adler, "With the economy in a downturn, our goal is to do everything possible to lower the costs for exhibitors. While we love the Los Angeles Convention Center, the location of last year’s show, many of our exhibitors are small businesses who will benefit greatly from being at the Merchandise Mart."
Now in its third year, the BizBash Expo is a must-attend show for anyone who plans or executes everything from parties and galas to consumer and B2B trade shows, press conferences, premieres, and even social-network gatherings. The June 11, 2009, expo is expected to draw between 1,500 and 2,000 top event and meeting planners and suppliers from all over the western United States.
"We are planning an exceptional event," said Richard Aaron, BizBash president and show director. "In choosing the Mart, we are saving exhibitors an average of $2,000 in additional show expenses such as electricity, carpeting, and drayage. In today’s economic environment, that’s an enormous savings."
The show is a prime opportunity for exhibitors and planners to come together and celebrate events.
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