At mega-shows – those with thousands of exhibitors – the exhibitor guide is as thick as a big-city phone book. Multiply that by tens of thousands of exhibitors at the top U.S.-based tradeshows, and the amount of paper that can be wasted is mind-boggling.
“A piece of paper is a white flag of inefficiency,” said Corbin Ball, president of Corbin Ball Associates. “There are different ways of promoting, but they don’t use paper.”
Besides just tossing the exhibitor guide and offering an electronic version instead, Ball, a meetings technology consultant, had several suggestions for eliminating paper from tradeshows, thereby shrinking the carbon footprint of the event and saving printing and paper costs:
- blogs, podcasts and viral techniques to market the event
- on-demand printing stations
- mobile phones for polling and networking
- virtual site inspections
- electronic signatures and digital signatures
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