What’s the Real Cost?

Determining Your Exhibit and Trade Show Budget

What You Should Know about Exhibit Budgeting:

• How to differentiate between normal marketing expenses and exhibit marketing expenses
  
• The exhibit is the largest initial expense, but your ongoing exhibit marketing will easily surpass that initial cost
  
• Create a budget and maintain an accurate Return on Investment (ROI) on your exhibit marketing
  
• Include the Exhibit Costs, online expenses, and Show Services when developing your budget

More.