Tradeshow Week has an interesting article on Lead Retrieval:
Historically, the conventional wisdom in the tradeshow business has been that, while exhibiting companies talk a good game when it comes to ROI, few follow up on leads they get from the showfloor the way they should.
So, one might wonder, in the midst of a serious economic downturn, with heightened pressure to make sales, if exhibitors finally have gotten the message on how to take advantage of their leads.
According to several lead management experts, the answer might be no. Link.
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