Exhibitor Coalition Plans Best Practices Initiative

Exhibitors are mad, and they're planning to do something about it. That, at least, is the assessment of a group of five exhibitor-related trade associations that have formed an Exhibit Industry Council to address some of what its leaders say are long-endured frustrations.

The coalition of five associations, in conjunction with what its leaders say is a growing list of supporting suppliers, plans to present a set of best practices it believes can provide opportunities to resolve issues – most significantly involving exhibiting costs – that have nagged at the tradeshow industry for decades but became a particularly sore point as the economy began to deteriorate.

“The genesis comes from the downturn in the economy and issues of cost that have come to a head for exhibitors,” said Jim Wurm, managing director of the Exhibitor Appointed Contractor Assn., one of the five founding associations. “For years, that was masked because business was so good, in spite of the fact there were concerns.” Link to TSW.