Using Tradeshow Incentives as an Effective Marketing Tool

What you Should Know about Tradeshow Premium Incentives Premium incentives can be an effective trade show or event marketing tool when successfully linked to your company or product There are thousands of choices in incentive items, and the choices change all the time Rely on your exhibit consultant for advice about creative opportunities to use incentives as part of your overall trade show exhibit marketing campaign Incentives Whether you use the term incentives, promotional products, or giveaways, the goal is the same. Exhibitors want to capture the interest and attention of attendees at the show AND be remembered after the show. Everyone loves a freebie, and giveaways are a tried and true method for attracting people to your booth at a trade show. A word of caution however; these items can quickly add up to a significant portion of your budget, so they should be distributed judiciously. Try to keep your expenses for promotional items within five to ten percent of your total budget. There will always be those people who simply case the exhibit halls in search of free stuff. In some cases it is your fellow staffers who will be hunting and gathering, so it is a good idea not to put your promo items out until right before the show is set to open. There are Four Primary Categories of Incentives Apparel (T-shirts, hats, golf shirts, etc. Office supplies (pens, calendars, clocks, mouse pads, mugs, etc. ) Fun stuff (toys, gag gifts, electronics, etc. ) Perishables (candy, mints, food and beverage, etc. ) Incentives are first a gift and secondly a marketing tool. If used effectively, the buyer will appreciate the gesture and will recall the seller’s marketing campaign and product. These are all positive benefits of incentives. More.