Proving that creative marketing at events is just as important to the manufacturing world, ESAB North America launched a variety of actions to engage with their attendees at their most recent tradeshow.
ESAB integrated social media into their tradeshow marketing strategy at the FABTECH International & AWS Welding show in Chicago, November 15-18 2009. Their goal was to market effectively while interacting more with attendees in a different manner.
ESAB launched their Social Media campaign by introducing their fan page on Facebook in March of 2009 and following up with their Twitter page shortly after, in May.
“Social Media for us started as a curiosity, which then turned into an opportunity; an opportunity to connect with our customers in a way we never have and allow us to communicate directly with them,” says Carrie Godwin, Web Marketing Analyst at ESAB North America. More.
No comments:
Post a Comment