Tips and Tricks “From the Trade Show Trenches”

Written by Linda Musgrave at Salesopedia:

Hello class. For this TradeShow Teacher lesson I decided to share with you some of the lessons I have learned over the years. Some of them I learned the hard way by making mistakes, others I picked up through guidance by professionals in the field.

This topic idea was inspired by writing little sidebars in “The Complete Idiots Guide to Trade Shows” book I wrote, where I share “tips” about “lessons learned”. Since we don’t write sidebars here, the next best thing was to dedicate a TradeShow Teacher lesson to sharing tips and tricks with you. This is of course not a complete list, but contains a couple of key items you will find useful to remember.

Let’s get started with TradeShow Teacher’s Top 30 list of key “Tips and Tricks”.

1.) Don’t choose a show based on price alone! All shows describe exhibitor packages differently, read the details thoroughly. Sometimes the additional costs of items that are not included in the exhibit package can add up to a sizeable amount.

2.) Paper items can be lost or misplaced. If you have a scanner, or networked copier; scan paper items such as purchase orders, invoices, etc. to a show specific folder on your computer for back up purposes.

3.) Arrange a meeting with your accounting department and ask for their advice on how to best work with them to make your payment processing smoother.

4.) If cash flow is an important consideration, ask the accounting department if you should consider paying as many items as possible by credit card and ask which credit card should be used if you haven’t already been supplied with one. More.