Thursday, January 14, 2010

The Inevitable Tradeshow Question

By Matt Pillar, Editor In Chief, Retail Solutions Online/Integrated Solutions For Retailers magazine

Live from New York, it's... day one of the NRF BIG Show. I've been in town for pre-show events since Saturday morning, and though the exhibit hall opened mere minutes ago, I've already been asked the inevitable question at least a dozen times. "Have you seen anything that really stands out this year?" The question has almost become cliché at tradeshows. It's something I expect to be asked at any given time, and as such, I feel obligated to have an answer handy. Sometimes I simply don't, and when I do, pragmatic as I am, my response sometimes disappoints. Link.

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