TSEA’s Inaugural Face-to-Face Connections a Success

Strategic Sourcing Event for Exhibition and Events Industry hailed as “innovative,” “successful” and “fun.”

Chicago, IL – January 12, 2010 –The Trade Show Exhibitors Association (TSEA)’s inaugural Face-to-Face ConnectionsTM, the first strategic sourcing event for the exhibit and event industry, was proclaimed a success by all participants. The event was held January 6-8, 2010 in Dallas, TX and was specifically designed to bring buyers and sellers together to determine potential for a business match.

All participants benefited from valuable networking time with only two days out of the office by utilizing an efficient and cost-effective approach to a sales meeting. Participants met in pre-planned, 30-minute sessions that were private, focused and results-oriented. As one guest praised, “Incredible event! This is what we have needed forever! How could you ever qualify so many potential vendors in a day?” Other guests concurred.

Sourcing events such as Face-to-Face ConnectionsTM are becoming more common but this is the first time for companies that use face-to-face marketing to promote their products and services. All guests attended 10–14 meetings with sellers that truly matched up with their current needs.

Vendors were equally complimentary about the event. Each seller scheduled 10–15 meetings with buyers who were prescreened, qualified, decision makers and had specific needs for their products and services. They were provided a private space with no distractions for their discussions. One seller gushed, “Great environment to generate new business. (We) could never get this kind of one-on-one attention with prospects anywhere else.” All agreed they would generate, at minimum, several new customers as a result of the event.

For more information about becoming a vendor or attendee at the next Face-to-Face Connections,™ please contact the Trade Show Exhibitors Association via email at face2face@tsea.org or call +1 312 842-TSEA (8732).