The cost to rent a chair or a sofa for a tradeshow booth got cheaper this year. So did so-called standard carpet or a sound system. But the cost of Internet access on a showfloor took a steep dive, with the average price throughout the United States for the lowest cost option available dropping from $631.79 to $454.67, according to Tradeshow Week's 36th annual survey of furniture and accessory rates.
"The overall technology trend is to have quality go up and prices go down," said Michael Hughes, TSW associate publisher and director of research, who conducted the survey.
Part of the reason, he added, is simply that Internet use and technology in general is becoming more ubiquitous on the tradeshow floor.
"We surveyed exhibitors in a separate survey," he said, "and 50 percent said they'll need more and higher quality telecom and Internet connections over the next year."
Elsewhere in the survey, it was a mixed bag as some products and services required by tradeshow exhibitors went up, and some went down. For instance, the cost of a basic three-seat sofa was down to a $461.90 national average this year, compared with $517.84 in 2006. An upholstered armchair would have cost an average $82.42 this year, compared with $90.52 last year. Full Article
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