1. Online is not an add-on.
The virtual component must be integral to every step of your trade-show planning. Select the best online communities to reach your customers. And maintain your brand voice and image in every message.
2. Accessibility is key.
Make sure your trade-show web page is optimized for all the browsers, including those on smart phones. The design that looked great on Internet Explorer may be unreadable on a Droid. Three more.
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