By Jack Thompson, CMP, CEM, EXPOexpert, inc.
Until the middle class gets back to work and has money to spend…regardless of whether economic soothsayers tell us the recession is ending…business is still sucking wind. This situation has brought further various problems into the spotlight, problems which have been issues in the meeting, tradeshow, and special event industry for some time. However, as my friend, Bob Dallmeyer, recently stated during a presentation at the Midwestern Chapter of IAEE, the resurfacing of these issues is good because it gives us an opportunity to see if something beneficial can come from healthy dialogue.
Help with pricing!
We have seen the retail market respond to the economy by implementing dramatic discounts and price reductions. This is really smart. After all, if they didn’t cut costs, very few people would be able to afford their goods and they could price themselves out of business. Full Article.
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