In a recent webinar I conducted for TSEA (Trade Show Exhibitors Association), “What Every Exhibitor Should Know About Virtual Events,” I highlighted that virtual events can supplement, complement, or replace your physical event. However, I caution exhibitors not to replace their event without totally understanding what you are giving up. Realize that nothing can replace the face-to-face contact that you have at a physical event.
Nielsen Business Media (who organize many virtual tradeshows) have found that the virtual event experience might graphically mimic a tradeshow, but virtual events are currently primarily a social networking environment, especially for the under 50s (sorry to be an ageist).
Virtual events are gaining in popularity, which means as savvy marketers you just can’t ignore them, and hope that if you do, they’ll just go away. It’s just not going to happen. More.
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