Are you going to be participating in a trade show, expo, or convention? Reach more people before, during, and after the event by using some tech tools. When we look at our ROI (Return on Investment) we tend to look at the expense of the booth, marketing materials, and time put into the event and divide that by how many clients we got from that event. Well in marketing it is not just about conversion (converting prospects to clients) it is also about exposure and creating opportunities that can grow your brand to reach more people. Think long term!
An expo can potentially put your business in front of thousands of people during the event and if you think long term it can exponentially grow from there. With all the new tech toys tools; smart phones, web cams, flip cams, laptops, netbooks, wifi, etc. it has never been easier to turn a local event into a global one. You may just be a small or medium business owner but if you think like those big corporations and turn your every day marketing portals into long term media events you will get more out of everything you do.
The first thing to remember is that one event has three parts……Before, During, and After.You need to be working your marketing and exposure to capitalize on all three parts. Full Article.
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