At a tradeshow, your goal is to get the highest number of qualified leads to visit your booth. Standing out from the rest of the exhibitors is a real challenge. What you need is a GREAT creative, right? But before you jump into designing that great creative I’d say “take a breath.” Building a good ad to support your tradeshow exhibition should not be a one-off project or require all-new processes or elements. Tradeshow advertising is like any advertisement you create. You’ll need a clear strategy to engage the most qualified prospects – and that starts with a good plan, moves to a good analysis, inspires a good design and delivers with good media.
Start at the beginning and make a plan.
- Identify what you are trying to accomplish with the advertisement.
- Focus on the actual customers you are after – the overall market of the event is too broad to address.
- Relate your message to your target.
- Match your visuals to the message you have created.
- Simplify your advertisement by cutting out unnecessary elements.
- More
- Select a display media that extends beyond your booth, leverages the digital elements you build for your other marketing efforts, and fits your budget.
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