Freeman, a provider of services for face-to-face marketing events, has released a new white paper explaining “En[gauge]ment by Freeman,” a process for helping customers build a resilient, strategic approach to marketing that is measurable and that meets marketplace demands.
The white paper argues that, with proven marketing tactics, it is possible to engage customers in a customized face-to-face marketing experience while gauging the success of that experience before, during and after the event, ensuring that marketing objectives are met in a solid, measurable manner.
“In a world saturated with voices, images, messages and instructions coming from every imaginable source, customers are bombarded with more information today than ever before. Marketers are being instructed to do more with less, to break through the clutter with fewer resources,” said Toby Purdy, Freeman executive vice president of marketing. Link.
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