Graphics are one of the most important elements of any tradeshow exhibit. They set the tone of your exhibit, and determine how your company will be perceived. You want to select graphics that will not only reinforce your company’s brand image, but effectively communicate to your audience what your company or product can do for them as well.
One of the best ways to captivate your audience’s attention is to use appealing graphics. You can use graphics to create interest and depth within your exhibit, which makes it more visually stimulating. To really amplify your message your tradeshow graphics should have excellent color, clarity, and detail. These three crucial elements are easily achieved when high-end quality graphics are used.
Innovations in tradeshow graphics continue to provide better mediums for displaying quality graphics. Fabric has been introduced as a great alternative to traditional exhibit graphics. For instance, today the older styles of inkjet-laminated panels are being replaced with more durable fabric graphics. Many exhibitors are making the switch to fabric graphics because they offer a number of benefits to the user, and they eliminate the possibility of glare or scratched finishes. A softer more elegant look can be achieved with fabric graphics, which makes them more appealing for interior displays.
Although the practice of using fabric graphics is still relatively new, there are a couple of ways to have your images printed. Images can be created through a dye sublimation process or a direct printing process.
With a dye sublimation process, the ink is permanently bonded to polyester fibers with a heat transfer. Photographic images look more realistic with this form of printing because the colors are not laid down as individual dots as they are with inkjet printers. However, there is a downside to this process since it can only be used on polyester fabrics. More.
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