Building The Perfect Tradeshow Display: Design And Planning

Planning and Budgeting

It is best to plan early. Assign one person to be in charge of timetables and scheduling. Assign another person to draw up the budget and to define the marketing goals. This person will have to account for the cost of renting or buying a booth, the cost of accessories such as literature racks, as well as travel expenses. Travel expenses will vary depending upon the location and duration of your stay. If you decide to rent, you should expect to budget:

• 25% on Renting Your Booth Space

• 20% on Design and Graphics

• 15% on Electrical, Cleaning, and Drayage

• 10% on Shipping Materials to and from the Trade Show

• 10% on Press Kits and Preshow Promotions

• 20% on Staffing, Travel, and other Miscellaneous Expenses
More.