When implemented properly, digital signage works. But when it comes to tradeshows, new challenges arise due to the temporary nature of the installations. Below are several tips to make sure all bases are covered.
Internet connectivity
Anyone who has ever exhibited at a tradeshow knows about the potentially outrageous costs of broadband internet connectivity. However, there are a few ways to sidestep that cost and still get content to screens.
The first method is to take advantage of the 3G networks available through mobile phone carriers. Content can be uploaded, downloaded and distributed through wireless access cards or even by tethering 3G smartphones to laptops.
The other option is to not connect your screens to the Internet, but play previously downloaded and stored content from media players, PCs or even USB drives. Most digital signage software can play multiple channels of content over several screens as long as the appropriate number of media players is present. More.
The other option is to not connect your screens to the Internet, but play previously downloaded and stored content from media players, PCs or even USB drives. Most digital signage software can play multiple channels of content over several screens as long as the appropriate number of media players is present. More.
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