Twitter is now being used to enhance the communication and camaraderie among attendees at virtual trade shows, and could also create closer ties between live and digital events.
InExpo has taken a simple but important step in community building among attendees by incorporating Twitter directly into its virtual trade show platform. This allows participants to engage in online exchanges - ranging from serious networking to casual chit chat - with other attendees taking part in a virtual show or live exhibition. More.
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