Use Social Networking Sites to Create Pre-Show Buzz
You’re obviously on Twitter, and have tons of information about your exhibit on your blog, right? If not, get started today! Run contests, tweet reminders, and blog about why your exhibit is going to be awesome- in short, generate your own buzz.
Even more powerful (and a less time consuming) is to let others generate buzz for you. Contact popular industry bloggers and tell them about your company, your products, and your exhibit. Remember, if it’s a popular site, they probably get similar pitches every day. Send links to your product reviews, a current press release- anything that will make them want to visit your booth and write about it. More.
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