1) Get specs upfront. Work hand-in-hand with your booth vendor to gather all of the correct dimensions and information about the substrates on which your panels will be printed. Certain substrates may have requirements affecting color and graphic usage.
2) Keep your perspective. Be sure to consider the relationship of scale with respect to the viewer’s eye to ensure that key information will be easily read by the viewer. Hint to designers: we find it helpful to create a scaled, proportional figure wireframe to use within our design files to maintain a true perspective of what a viewer’s sight perspective will be.
3) Account for object placements + lighting. Ask if there will be any other objects used at the booth display and what their placement may be to avoid any unintended obstructions to important graphics. Use your vendor’s expertise to ensure maximum lighting effects for your display. More.
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