10. BLANK CANVAS
Your company’s tradeshow booth is a blank canvas for your message. Create an exhibit that captures your company’s character and personality while also meeting physical needs and hitting budgets.
9. SPEC SHEET
The exhibit spec sheet should be drafted before the first meeting with the exhibit design firm. It outlines who the audience will be, whether the audience changes from one show to the next, and what branding objectives are being targeted.
8. DESIGN PICK-UP MEETING
This face-to-face meeting reviews the spec sheet criteria with the design team. With a challenge to create a 3-D identity for your company, the effort needs to be personalized and hands-on, like custom-building a home. More from WBJ Journal
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