Reason #1: An electronic conference brochure — On a press release, event poster, marketing video, email blast, promotional products, or even a Twitter/Facebook post include a QR Code with a link to a downloadable PDF brochure.
Reason #2: Create a Link to Conference Website –Use any of the channels identified above to distribute your link to prospective attendees. If your event registration and/or housing process is online you can post links to these locations as well.
Reason #3: Conference Handouts — Post a QR code on the screen in the meeting room and participants can scan whatever the session handout into their smartphone.
Reason #4: Post Event Survey/Evaluation — Once again, post the QR code for link to the evaluation form on the session screen, and attendees can immediately provide feedback regarding the session they have just attended.
Reason #5: Media Access — provide access to links for event music, video archives or pictures via a QR code.
Reason #6: Share Contact Information — speakers, or exhibitors can post a QR code with their electronic contact information and attendees can scan it into their smartphone’s contacts database, or email it to a friend/colleague. Attendees can exchange contact information with one another by scanning QR codes embedded on their phones.
Full article from Mike McCurry. Includes video from Midori Connolly.