Your social media programs are global - whether you want them to be or not

The Groundswell is now global. Social media has entered the mainstream in every single market Forrester regularly surveys – and in most of those markets, social media use is at 75% or higher. Australian, Japanese and Italian online users all show stronger adoption of social media than Americans do – and Chinese, Dutch and Swedish users have nearly pulled level with the Americans. And in 2010 Facebook reported that more than 70% of its active users were outside the US, while Twitter said more than 60% of its accounts come from outside the US. More from Nate Elliott's Blog