by Tim Patterson of The Tradeshow Guy blog.
At the Natural Products Expo West show earlier this month in Anaheim, I had the opportunity to scan several QR Codes that were displayed in booths, posters and banners. Some were prominently displayed in large form – maybe a foot square – and others as small as less than one inch on business cards. All in all, I saw perhaps twenty QR Codes. Since I became aware of QR Codes a year ago ago, and have blogged about them a couple of times, I was curious to see how business incorporated the goofy-looking symbol into their marketing efforts.
Here are a few thoughts on what worked and what didn’t: Continue reading.
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