Most marketers will tell you that web marketing is the wave of the future. It’s not going to supplant trade show booths, but it’s already become a major force in just a few years. Many companies consider it as much a part of their marketing as conventions, and more are adding it to their roster every day. The companies that have the most success with it don’t just use it independently. They combine it with their trade show booths. They connect with visitors drawn in by their banner stand or exhibit booth and then use social media to continue that connection after they’ve disassembled the banner stand display.
You don’t need a big marketing department to take advantage of social media in your own trade show booths. You can use it with your current banner stand. You don’t need to invest a lot of money to try it, and the reward is almost always worth it. Continue reading.