Tuesday, January 25, 2011

Translating Trade Show Leads into Sales

Whatever transpires on the floor sets into motion those expectations and they portend the future relationship customers and prospects will have with your company. They can either be delighted that they were given what they were promised OR they can be disappointed and run off to the competition.

The value of creating and maintaining a strong, positive emotional connection cannot be understated. Full article from Joyce McKee, Let's Talk Tradeshows

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