Thursday, January 6, 2011

Get Better Trade Show Results By Leaving Your Brochures At Home

Companies spend significant manpower and budget producing hard copy materials they bring to trade shows, hoping that everyone who picks up a flyer or brochure will read it carefully. The reality is that most attendees that receive materials on-site will end up tossing them. This is an unfortunate result and a wasteful practice. Full article from Skyline Exhibits.

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