CES 2011 illustrates how the use of social media at the event has reached the perfect storm. The combination of empowered influencers and activated grassroots communities, creating sharable content around remarkable experiences, has always been a formula for success.
Add a whole new generation of connected devices to this mix, both those on display and already being used by attendees, and you have the explosive 24/7 stream of content that was the show this year. Full article.
Thanks for sharing the article. It’s useful for a company to have a social media presence. Being there allows people to find you and decide whether to interact.
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