Apple’s iPad tablet computing device has taken the corporate world by storm, selling over 13 million units in its first year.
Its popularity has lead to a slew of competing tablets (over 30) that hit the market in 2010. A study conducted by the Gartner Group found that by 2013, 80 percent of business would support a workforce using tablets.
So this poses the question: what kind of role will the iPad play in the tradeshow world? The answer might possibly be many roles. Let’s take a closer look at how iPads being deployed on show floors as exhibitors’ newest secret weapon. Continue reading.