New Tradeshow Tool: How Apple’s iPad is Being Used by Exhibitors

Apple’s iPad tablet computing device has taken the corporate world by storm, selling over 13 million units in its first year.
Its popularity has lead to a slew of competing tablets (over 30) that hit the market in 2010. A study conducted by the Gartner Group found that by 2013, 80 percent of business would support a workforce using tablets.

So this poses the question: what kind of role will the iPad play in the tradeshow world? The answer might possibly be many roles. Let’s take a closer look at how iPads being deployed on show floors as exhibitors’ newest secret weapon. Continue reading.