Location-based apps are gradually becoming part of the social psyche. As the world’s sharelust continues to intensify, location-based apps afford a unique way to know what people do – beyond what they just say they do. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment. Full Article
Sunday, January 23, 2011
Finding Tradeshow ROI with Location-Based Apps
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