Sunday, January 23, 2011

Finding Tradeshow ROI with Location-Based Apps

Location-based apps are gradually becoming part of the social psyche. As the world’s sharelust continues to intensify, location-based apps afford a unique way to know what people do – beyond what they just say they do. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment. Full Article

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